Click fraud has become a major problem for online marketers. If you participate on Google Adwords campaigns or Overture, you must already pay a lot for your campaigns. 


What is click fraud? 


Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services. 


Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information. 


Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions. 


In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns. 


Who is doing that? 


Three main groups click on pay per click ads, without real interest in the offered goods: 


People who join Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads. 


Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs. 


Companies (often in India, Russia and China) hire people who are paid to click on ads. Google and other search networks provide refunds to advertisers when click fraud has been discovered. 


Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of the advertising fees paid to all search networks. 


This is a huge problem. There is no "pay per click" Company denying that click fraud exists. Web analytics companies estimate that the 50f all click activity is fraudulent. 


This means that your pay per click marketing activities are half effective as they could be because of click fraud. 


Overture spokeswoman Jennifer Stephens refutes that in estimate, the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis. 


Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly. 


One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax. They provide services like the below: 


IP address capture. 

IP address geographic Location. 

User Agent (browser, bot etc.) 

See exactly what keywords are generating your clicks 

Date and Time stamp 

System detects sudden click spikes from one or more IP addresses 

Real-time email alerts at 80

nd 100f your account's transaction utilization 

IP address history - alert you to prior offenders 


Another similar service is "who is clicking who". 

Other way is the click fraud capture software like Click Auditor. 




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RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. 



Benefits for Publishers 


1.) Avoid Spam Filters 

Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance. 



2.) Expanded Reach 

RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage. 



3.) Content Syndication 

Syndication of feeds increases exposure. 



4.) Repeat Visitors 

RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site. 



5.) Free web traffic 

As the internet has evolved, many webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitor statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, will pique the curiosity of web-surfers and entice them to visit a particular site. 



6.) Less Effort 

Newsletters and E-zines undeniably bring visitors, but the effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software. 


FeedForAll RSS feed creation - http://www.feedforall.com 


Consider supplementing existing communication venues with RSS. Place the contents of newsletters into feeds and measure the results. You might be surprised at the added traffic. 


Examples of various feeds with different intended purposes - 


RSS feed - http://www.rss-specifications.com/blog-feed.xml 

Establishing expertise in a specific field. 


Business Feed - http://www.notepage.net/blog-feed.xml 

Contains product and industry information. 


Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml 

Builds relationships, endorses products in industry sector. 


RSS has potential to help companies develop strong relationships with consumers and creating brand loyalty with customers. While the world will not end tomorrow, nor will business come to a screeching halt if you don't use an RSS feed, there are a number of reasons online businesses should consider using RSS feeds. 


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Its just a matter of time before you experience a hard drive problem. Are you prepared to loose your data? If your hard drive crashed right now do you have an action plan to follow? 


Most people only think of backing up their data after they experience a problem. Don't set yourself up for a data loss disaster. 


Your data integrity action plan should consist of the following: 


1) How often you will back up your data 


2) What data you will back up 


3) What back up procedure you will use 


How often you back up your data can only be determined by how important you feel it is. Answer this question "If my hard drive crashed right now, I would be alright if I had the data from at least (time) ago". 


Of course you would want everything but if you could have the data from 1 month, or 6 months ago would that be sufficient? Whatever time is sufficient mark it on your calendar both a hard copy and set up a meeting on your PC to remind you. 


You change your smoke detector batteries when you turn your clock back and when you turn it ahead right? Well back up your data then too. 


If you don't change your clocks then pick some holidays or special dates that happen close to the timeframe you want to back up your data so you won't forget. 


What data you back up depends on how you use your PC. Some of the key directories, if you are using Windows, are the My Documents, Favorites and Desktop directories. 


Remember if you are using multiple profiles on your PC then the three directories above can be different for each profile and each one would need to be backed up. 


You will also want to include your email data. Don't forget to write down the email accounts you have. You should also write down any username and passwords so they are not lost. You should look at every directory to see if it has information that you would need. 


Make a list of all the software programs you are using. If you have the physical CDs put them all together in a safe location. 


Don't forget the CDs for your peripherals like your scanner, digital camera, PDA etc. Collecting these CDs may remind you of additional data that you need to back up. 


If you are running software that you installed from downloaded files, burn them to a CD-R and add it to your collection. If you use a CD-R or DVD-R you can update it as you download and install new applications. 


What procedure you use to back up your data can be determined by the amount of data you want to back up. Your data might fit onto a CD or DVD in which case you just need to burn it and you're done. 


If it spans multiple DVDs then you might want to consider getting a second hard drive to copy your data onto. If you are not comfortable with adding a second internal hard drive or you are using a laptop then you can purchase an external hard drive to back up your data. 


The information you have on your hard drive could disappear in a flash. If you don't want to spend up to $3,000 to have a data recovery company retrieve what information they can from your hard drive, then take a few minutes right now and create your back up action plan. 


If you ever have a data emergency your action plan will be your insurance policy. If you adhere to it, your valuable data will adhere to you! 


About the author:

This article provided courtesy of http://www.wifi-buyers-guide.com




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Identity theft is the most prolific crimes committed today and it knows no boundaries. So by now most people know of the problem but are unaware of how it all got started. 


It's basically what's old is new again thus the teaser ID Theft R&R??? Which stands for Retrospective and Rebirth. 


Its started back in the 60's which was a time of conflict and change the Vietnam war and Civil Right protesters and the Underground mainly SDS and the Weathermen among others. 


During this time to avoid the military draft you could goto Canada,Mexico or to college. But a cheaper and more eficient option arose by assuming a new identity and staying in this country. 


This was easily done by reading the obituaries and finding one close to your age getting the vital info and applying for the birth certificate from there drivers liscense and so on. 


There are still a few left from this era as from time to time you'll see on the news an arrest of someone who disappeared 25 yrs ago. The war ended in 1975 and so the threat of the draft ended so there was a brief respite. In the background at this time was the Internet which was a sleeping giant waiting to be stirred. 


It was now 1985 and PC's were now penetrating the home and the Net was beginning to be commercialized. Identity theft was once again making a comeback but it was still largely an one on one event. Finally reaching 1990 the net was beginning to flourish with the infancy of the dot-com boom. The world is now truly becoming a global village. By 1996 ther were in excess of 300,000 annual reports of this crime and it's beeen growing daily. Like anything else in the world it reflects all of it's community both good and bad. Identity theft was now splitting into 2 main camps. 


The first being 1 on 1 events where you come into contact with the theft personally either through physical contact or lost personal info,phishing, or spyware on your computer. 


The second is wholesale theft of info by hackers breaking into bank and credit card companies where thousands to millions of people are compromised all at once. 


As recently as a few years ago the technique of dumpster diving was perfected where you'd go to a dumpster behind a business bank ,dept store ,restaurant and look for cc reciepts. But this has now been replaced by spyware which is software which invades your computer to access all your acct info and phishing which is an email sent to you representing maybe your bank or cc company requesting acct. info to which if you respond lose your money. 


To check or elimiminate spyware from your computer goto spybot.com which is an excellent free tool. As for phishing a good rule of thumb is if contacted and not absolutey sure it's a company or person you do business with just hang up or you can call them back so you know who your in contact with. 


If you do become a victim it can be likened to entering a blackhole as you go in but never really sure when you'll get out. The personal costs can be excessive and and can take years to clear up. 


On a positive note I see whole new industries popping up to combat the problem with plenty of growth for them in the future. 


Anti-spyware, biometrics, insurance, prevention, and detection to name a few. 




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Microsoft provided software carrying two CDs--- Digital Image Suite 9 and the Digital Image Pro 9. It comes with wizards that walk you through the process, and tutorials that help you get started right away. The software also includes thousands of design templates for creating projects for home, business, and even the kids. 


What makes the two applications different is the integration of the Digital Image Library with Digital Image Suite 9. With Digital Image Library, you can quickly import photos and at the same time organize them with captions, keywords, descriptions and ratings. You can sort and search the library to find photos fast, and provide a backup for your photos using the archive wizard. It also has Photo Story Lite that lets Windows XP users turn their photos into videos with background music and narration. This makes sharing your photo slide shows by email or on CD-ROM and VCD effortless. 


On the other hand, Digital Image Pro 9 has new features that work quite well with the improved user interface. Users would definitely find the application friendly and helpful, especially with more of the tools available up front and out of the closet, so to speak. 


Digital Image Pro 9 has the following features available: 


Smart Erase- Removes objects from a photo while filling in the area with the background texture. This works well with fairly consistent background surrounding. 


Blending Brush- Conceals flaws and blemishes without affecting the texture of the area. 


Straighten and Auto Crop- Photos can be rotated and automatically cropped when you drag a horizon line. The better to trim the extra canvas. 


Gaussian Blur- For that smoother blur compared to previous versions of the program. 


Unsharp Mask- Provides more control over sharpening that allows the users the option to choose from edge width, contrast, and noise reduction. 


Multiple Selection Tools- Over 60 preset shapes for marquee selection, including freehand, magic wand, and edge finder selection tools. For smoother selections, tools now have anti-alias and feathering options. 


Rule of Thirds- Displays a grid when cropping to improve the composition. 


Save for Mobile Devices- Reduces photos to sizes that fit mobile phones, pocket PCs, and Palm devices. Plus, the tool comes with 50 new effects filters. 


Print Multiple Auto Collage Templates- Compiles a huge selection of layout templates that is easy to use, with flexible multiple photo layout options. 


Larger Work Space. 

Compared to other photo editing software, Digital Image Pro 9 stands out with over 3,000 professionally designed layouts for crafts, gifts, cards, stickers, labels, albums, scrapbook pages, among others. The two CDs also has 5,000 images, as well as a whole range of creative text effects. In addition, the program also features standard text formatting options and spell check support. 


With an abundance of creative effects and fun designs, Digital Image Pro 9 is definitely a user's dream when it comes to simplified tools to enhance images, as well as providing a wide range of professional looking designs that can be customized with less hassle. 



About the author:

For comments and inquiries about the article visit http://www.ucreative.com




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Feel free to reprint this article in newsletters and on 

websites, with resource box included. If you use this 

article, please send a brief message to let me know where 

it appeared: kara3334@yahoo.com 


Shin, a fictional character whose name means "faith" or "trust," sits by his laptop in the living room of his home in Pyongyang, the capital of North Korea. He is busy at work for his boss, dictator Kim Jong-il. His job, to make sure some spyware gets into specific computers at the Pentagon so he can gain vital top secret information. He's particularly interested now that the United States government suspects his country might soon conduct its first nuclear test. 


With spyware surreptitiously installed on the computers, he could, for instance, engage in the practice of keylogging. In other words, our "trustworthy" Shin could tract the actual keys on the computer hit by the Pentagon officials. This would help him learn their passwords, the content of email messages, encryption keys, or other means to bypass security measures at our nation's defense fortress. Shin's not interested in crashing computers at the Pentagon or making them otherwise operable. That would be too overt and might reveal him. He's simply after information. 


There are other types of spyware, sometimes called "malware" because they don't actually spy on your computer habits. They might instead just barrage you with annoying popups, for instance. Or they might give you a different home page that isn't of your choosing, like one of an advertiser's. But for the moment those types of malware, or adware as it's sometimes called, aren't very useful for Shin. He wants to use spyware that actually spies. 


Over on another part of the globe in Turkey, a fictional terrorist sits with his own laptop in a suspected al Qaeda terrist cell. But he's not out to infect computers with spyware. That's child's play. He's out to bring the house down. This story is strictly hypothetical. But let's say the terrorist wanted to disrupt the daily hubub at a major American corporation. He'd infect the computers with a virus! 


The terrorist might try to attack the company's vast network by inserting a worm into it. Worms reside in RAM, and travel from machine to machine and, unlike the classic viruses, they attack the computers themselves rather than individual files. Very disruptive. This type of virus could potentially make the computers inoperable. 


Bring down the goings-on at a major corporation by spreading a worm through the computer network, and the terrorist could have a field day. But let's hope not. 


So to summarize, spyware often keeps track of your computer habits, and viruses are often out to disable computers in some way. Hence the difference. 


�2008 by Kara Glover 




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by:

SiMX Corporation released Report Manager Pro, a powerful software that facilitates and expedites reporting by providing an intuitive concept-driven drag-and-drop interface, standardizing data connectivity, and eliminating redundant tasks such as document formatting.


July 21, 2004 -- SiMX Corporation released Report Manager Pro, a powerful software that facilitates and expedites reporting by providing an intuitive concept-driven drag-and-drop interface, standardizing data connectivity, and eliminating redundant tasks such as document formatting.


Report Manager Pro can connect to virtually any database (ORACLE, SQL Server, Excel, DBF, etc.) to produce sophisticated high-quality summary report documents complete with layout-optimized tables, bar/pie/line graphs, and other document elements. Some of the additional features include: dynamic views, calculated fields, and sophisticated grouping through scales.


Report Manager Pro has market-wide applications across numerous industries including financial services, medicine, transportation, academia, and research.


In addition to a significantly lower cost, Report Manager Pro also competes with alternative solutions in ease of use and productivity. Report Manager Pro gets results in minutes compared to traditional desktop reporting, which usually involves several software packages, manual formatting, and often even programming, consequently taking up to several hours.


The release of Report Manager Pro follows a release of its limited version, Report Manager Light. Despite minimal marketing efforts, within four months of its release on December 9th of 2003, Report Manager Light generated high client interest, receiving 100% rating based on 1,327 downloads from CNET and additional numerous positive feedback via e-mails. Such a high response indicates a strong potential demand for the full version.


A 30-day trial version of Report Manager Pro can be downloaded for free from www.simx.com. Relevant Links:

http://www.simx.com/simx/home_rmlight.htm

http://www.simx.com/simx/home_report%20manager.htm


About SiMX Corporation:


SiMX delivers superior consumer and enterprise applications by leveraging its cutting-edge component-oriented technology (TARGET). With this technology, SiMX provides development of custom data-driven web-applications and data processing/reporting solutions to a full spectrum of clients ranging from small businesses to large corporations. SiMX is also in the process of rolling out several TARGET-based vertical web-applications and stand-alone products to the consumer market.




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When adware can't trick you into installing it, it often resorts to a secretive invasion. Find out how to defend yourself. 


Adware Installation Stealth Tactic 1: Expensive Freebie 


� How it works: adware may get installed with so-called free software without any mention of it being included anywhere in the software's license or documentation. Or any mention of the bundled software is buried deep within a click-wrap licensing agreement. 


� How to protect yourself: It's become an endlessly repeated clich, but it's true: only install software from developers you trust. That doesn't mean you can never try any software from a new company. Just familiarize yourself with the developer's reputation before opening wide your hard drive. Search the developer's name on search engines. If a dozen anti-spyware advertisements are listed alongside the search results, that's not a good sign. 


� How to fight back: If you've already downloaded the expensive freebie, it's probably too late to simply uninstall it. The bundled adware will likely stick around on your computer long after the software that came with it has been sent to the recycling bin. Instead, you need to use an anti-spyware program, and preferably two to be sure. 


Tactic 2. Adware Drive-by 


� How it works: adware may hide in a website's code and download itself automatically onto the site visitor's hard drive. This is often called a "drive-by" installation. 


� How to protect yourself: drive-by installations of software tend to happen on obscure commercial websites, rather than personal homepages, blogs, or the websites of established businesses. If you can avoid surfing in those kinds of rough waters, you'll be a lot safer from adware attacks. 


� How to fight back: If you do suspect that a site has downloaded software onto your computer, close it immediately and fire up your anti-spyware and antivirus software. You may also want to delete your browser's cache and also any program downloads folders and temporary internet folders, just in case the adware is a new kind of adware that isn't in your anti-spyware software's database yet. 


Tactic 3: The Old-Fashioned Way: Email 


� How it works: you know the drill: just as with viruses, adware may come as an email attachment. The stealth part is that simply not opening attachments may not be enough to protect you. The attachment may not display an attachment icon and is set to auto-install as soon as the message is opened. 


� How to protect yourself: make sure your email software does not open attached files automatically. With most new email software applications the option to block automatic downloads of attached files is set as the default. But to be really safe, you should set your anti-spyware software to automatically monitor all email. 


� How to fight back: delete the offending email without opening it or the attachment (assuming that hasn't happened already). Run a full scan of your hard drive using anti-spyware and antivirus software. 




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Internet auctions have emerged as one dynamic and effective economic force where millions of buyers and sellers are entering regularly. Online auctions provide a comfortable source of income to various webmasters. And for the customers, the auctions provide the platform to identify with the specific and discounted merchandise. 


Having your link in the auction sites proves to be an extremely beneficial deal in terms of traffic building and link popularity. If you want to go deep into how links from auction sites can help you build link popularity, read on the article further. 


First things first, when it comes to target traffic, auction sites prove to be amongst the best available options for your products. With all types of buyers and sellers conglomerating on the auction sites, the link popularity of your website also gains the propitious levels. 


Now the most important question pops up: How to Get Links from Auction Sites? 


To get your links on the auction site, you would have to first register with that site. The registration process is simple. You are required to fill in some mandatory details. These details include your name, your email address, your website address, and your phone number. After this an email would be sent in your account. It would require you to fill the details of the preferred payment method, product details and company details. Then with the final affirmation of the auction sites you would receive a confirmation of an official member of the website. 


After you have successfully registered with the website, you can start placing the products for auction. This would include a link to your website with the product. You can go for multiple links to your websites for even a single product. 


Getting a link with auction sites proves to be highly beneficial for you in two prominent ways. 


The first and the foremost benefit that you would get after getting linked to an auction site is the link popularity. The auction sites provide you with a temporary web space where you can provide multiple links to your product, its description and additional features. As you provide more links to the website, people would click frequently on the link, and it would gain higher ranking in the search engines. As more and more people would click on your link, the sales would definitely boost up. 


The second thing from which you would benefit is the traffic. As more and more visitors would click on your links to get the details of the products, their features and even their photos, the traffic would definitely increase. When the visitors would get to know fully about the products, they would prefer to buy them. This would again benefit you. 


As your website gets more popular, visitors would insist on directly coming to your website instead via the links. By doing these they would explore various new products and if they match their requirements, they can purchase them too. This would again benefit you as a website owner. 


Creating your link at an auction sites also gives you another benefit. You won뭪 have to ask for permission or a link back-up. You just have to pay a fee and you are free to proceed with your products posting. 


About the author:

Discover advanced link popularity tools and resources as a Member of: http://www.Link-Advantage.com




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What are the key elements in a good web host package? The answer to that question depends mainly on the service you expect from the web host provider. To decide what you need, you'll need to have at least a brief understanding of the typical services and features offered by web hosting companies. 


The number of e-mail accounts available might be one of the key elements in a good web host package. If your ability to send and receive e-mail is important, you'll want to carefully consider whether a particular web host package includes enough e-mail accounts to accommodate that need. Some companies tout unlimited e-mail accounts and depending on your specific needs, this might be a very favorable element of a potential host company. If you are a businessperson, remember that it's possible your company will grow in the future. While you might need to only establish one or two e-mail accounts now, consider what your future needs could be. It would probably be difficult to change hosts later if you find that you need additional (even unlimited?) e-mail accounts. 


Which brings up another of the key elements in a good web host package. If you are establishing a connection with a web host provider for business purposes, consider your provider's ability to grow with your business. The last thing you want to do is start with a company that will be unable to keep up as your business grows. Changing companies later is always an option, but that transition is not likely to be without problems. 


The amount of disk space that will be allotted to your web site is another of the key elements in a good web host package. While it might seem that 30 megabytes is plenty of room, the potential for growth of your company means that you could easily need more space later. If you choose a web hosting provider that simply can't offer more space, you might find that your growth will be severely limited. 


Other issues that can be key elements in a good web host package include the bandwidth, security and speed. Finding a company that provides the best of all these features is likely to be a daunting task, but it is possible. 


Price is naturally a key element in a good web host package as well. Prices generally vary only by a few dollars per month and the difference between paying $6.95 per month and $9.95 per month is not likely to play a significant role in the final choice. If the less expensive service provider doesn't fulfill your needs, you'll certainly face significant expense and trouble rectifying the situation later. 


In the end, deciding which are the key elements in a good web host package will be up to you. If you need large storage space, that becomes an important element. If your needs include larger-than-normal space requirements, that becomes one of the most important elements in a good web host package. The true test of a good web host package is answered with one easy question: "Will this provider adequately meet my needs at a competitive price?"


About the author:

Brian Thorn is an avid internet enthusiast who writes easy-to-understand articles about web hosting. Also check out: cheap web hosting package, internet service provider hosting and email domain hosting. 




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